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Agricultural communication: Stimulating agriculture – Lessons from Asia and the Pacific

Background to paperBy Dr D.C. Dalton Geoff Moss wrote this paper 20 years ago, and the world financial meltdown, and the misguided drive to grow crops for engines and not mouths has again brought the problem into sharp focus. Geoff’s wisdom, agricultural experience and common sense on this massive topic is worth another airing, as it … Read more

Communicating with farmers: Using effective displays & exhibits

By Clive Dalton & Geoffrey Moss Getting a farmer’s attention – what stops crowds nowadays? Models, challenges, puzzles, pictures and posters, demonstrations and displays. A ‘must-read’ guide to persuasion and effective communication when facing the rural business-person. How is YOUR exhibit or display going to be noticed in this lot? Displays and exhibits have always … Read more

Geoff Moss: Make Your Next Presentation Memorable

Avoid making fundamental mistakes.Key essentials for a successful presentation By Geoffrey Moss Marred by errorsRecently I attended a presentation by a famous scientist. It promised to be an interesting motivational address, but was marred by several errors which could have been easily avoided if there had been a little more preparation and rehearsal. First, the … Read more