Woolshed1

Agriculture communication. Part 1. Making moving images – Video and DVD

Making moving images – Video and DVDBy D.C Dalton and G. R. Moss The power of moving imagesMoving pictures are much more powerful than still pictures and the written word in getting a message across. Everyone knows that, and it’s especially true in farming where so many things we do are concerned with ‘action’. In … Read more

Animal behaviour and welfare: Cattle Part 1

CATTLE BEHAVIOUR BASICS: PART 1 Origins: Senses: Communication By Dr Clive Dalton Origins and domestication Cattle evolved into about 260 different breeds, types and varieties in different parts of world such as the Buffalo in North America and the Yak in China. Wild ancestors of today’s cattle e.g. the Auroch, were hunted for meat. Early … Read more

Communicating with farmers: Using effective displays & exhibits

By Clive Dalton & Geoffrey Moss Getting a farmer’s attention – what stops crowds nowadays? Models, challenges, puzzles, pictures and posters, demonstrations and displays. A ‘must-read’ guide to persuasion and effective communication when facing the rural business-person. How is YOUR exhibit or display going to be noticed in this lot? Displays and exhibits have always … Read more

Agriculture communication. Part 2. Using moving images. Video and DVD

Using moving images. Video or DVD D.C Dalton and G.R. Moss How long can we concentrate for?Research some years ago showed that students’ concentration times averaged around 7 minutes.  This is out of date, and we suggest from personal experience that 2.5 to 3 minutes is now more like it. This has been driven by … Read more

Geoff Moss: Make Your Next Presentation Memorable

Avoid making fundamental mistakes.Key essentials for a successful presentation By Geoffrey Moss Marred by errorsRecently I attended a presentation by a famous scientist. It promised to be an interesting motivational address, but was marred by several errors which could have been easily avoided if there had been a little more preparation and rehearsal. First, the … Read more

Animal behaviour and welfare: Horse Part 2

Feral horses in New ZealandSocial behaviour Kaimanawa Wild Horses. Photo copyright Wendy Brewer.Feral herds are the best place to study basic horse behaviour, because there are sufficient numbers of animals and a big enough territory to appreciate the role an individual horse has in the herd hierarchy. So many problems of individual horses isolated from … Read more

Communicating with farmers – Getting your message across

By Dr Clive Dalton Clive addresses a crowd of farmers and MAF staff at a Lands & Survey Angus field-day in 1976. Farmers constantly need new information To keep farmers and their staff up to date with new developments, good communication is essential by the many technical people, (consultants, farm advisers, sales and advertising people) … Read more